PLG - Envelope/ catalogue
11 hours ago
After I replaced Jack Benny in 1957, they were unable to sell me with spot announcements in the show. That would mean that every three minutes I'd have to drop a commercial in. So I said, "Forget it. I want to be sponsored by one person", like Benny was, by American Tobacco or State Farm Insurance, except that I wouldn't let them sell me to American Tobacco. I refused to let them sell me to any cigarette company.